Infinity Vision
TypeTheatre certification
Inception2026
ManufacturerThe Walt Disney Company
Websitehttps://www.infinityvisiontickets.com/

Infinity Vision is a certification program created by the Walt Disney Company to inform audiences that premium large format (PLF) theaters have met certain technical standards, including featuring large screens, premium immersive audio, and certain brightness levels. According to Disney, there are 75 Infinity Vision-certified PLF theaters in the United States and 300 internationally as of April 2026. The program began in September 2026 with the re-release of Avengers: Endgame (2019), Avengers Endgame: Encore.

History

In April 2026, during CinemaCon, the Walt Disney Company announced that they would collaborate with global theatrical exhibition partners on a new certification program called Infinity Vision. The certification would indicate certain technical standards were met, such as screen size, laser projection, and premium immersive audio,[1] and is a step towards helping unify premium theatrical standards globally. Special offerings would also be available to theaters and audience, with participating theaters receiving marketing support and the ability to use the Infinity Vision branding.[2] The first film released under the program was the September 2026 re-release of Avengers: Endgame (2019),[1] Avengers Endgame: Encore.[3] As of April 2026, there are 75 Infinity Vision-certified PLF theaters in the United States and 300 internationally, according to Disney.[4] By late June 2026, Disney had received over 7,500 applications from exhibitors to have their screens certified.[5] In September 2026, Andrew Cripps, Disney's head of theatrical distribution, announced that at least two exhibitors were making "active pushes" to upgrade theaters to become certified, including Cinemark theaters in Latin America.[6]

Natalie Holt, who composed the score for Marvel Studios's Disney+ series Loki (2021–2023), composed the Infinity Vision fanfare.[7]

Technical specifications

In order for a theater to become certified for Infinity Vision, they must meet, at minimum, the following standards:[5]

Fully immersive 4D and/or panoramic exhibition formats can also qualify for Infinity Vision certification.[8]

Films

Reception

Many commentators felt Infinity Vision was created as a response to Dune: Part Three (2026), which releases the same day as Doomsday, having three weeks of exclusive access to IMAX screens.[9][10][11] IMAX CFO Natasha Fernandes said the company viewed Infinity Vision as "a marketing play" for this reason.[12] The Hollywood Reporter's James Hibberd predicted that Infinity Vision would not be mentioned again after Doomsday's release.[9]

Following Endgame Encore's initial weekend opening, where the film played on 1,300 Infinity Vision screens, 43% of the total screens, and earned $13.5 million, 52% of the total weekend gross, Brian Welk of IndieWire felt those numbers were "exactly what [Disney] want to see and evidence that the branding" would continue to have an impact, believing Disney would continue using the branding for other films after Doomsday.[6]

References

  1. ^ a b c Jackson, Angelique (April 16, 2026). "'Avengers: Endgame' Theatrical Re-Release Will Include Brand New Footage Ahead of 'Doomsday'". Variety. Archived from the original on April 17, 2026. Retrieved April 17, 2026.
  2. ^ "The Walt Disney Studios and Global Theatrical Exhibition Partners Launch 'Infinity Vision' — The Ultimate Premium Moviegoing Experience" (Press release). The Walt Disney Company. April 16, 2026. Archived from the original on April 16, 2026. Retrieved April 17, 2026.
  3. ^ a b "Marvel Studios' 'Avengers: Endgame' Returns to Theaters in September 2026". Marvel.com. August 25, 2026. Archived from the original on August 29, 2026. Retrieved August 25, 2026.
  4. ^ Garner, Glenn (April 16, 2026). "Disney Announces 'Infinity Vision' Premium Theatrical Experience — CinemaCon". Deadline Hollywood. Archived from the original on April 17, 2026. Retrieved April 17, 2026.
  5. ^ a b D'Alessandro, Anthony (June 24, 2026). "Disney Ramping Up Infinity Vision For Upcoming Tentpoles; 'Avengers: Endgame' Re-Release Gets New Title – CineEurope". Deadline Hollywood. Archived from the original on June 24, 2026. Retrieved June 24, 2026.
  6. ^ a b Welk, Brian (September 29, 2026). "After 'Avengers Endgame: Encore,' Infinity Vision Might Turn Out to Be a Thing". IndieWire. Archived from the original on October 1, 2026. Retrieved October 3, 2026.
  7. ^ Chatterjee, Anuraag (September 1, 2026). "Marvel's Infinity Vision Video Teases a Bigger Avengers: Doomsday Theatrical Experience". Superhero Hype. Archived from the original on September 2, 2026. Retrieved September 7, 2026.
  8. ^ "Frequently Asked Question". Infinity Vision. Retrieved September 28, 2026. Fully Immersive 4D and Sidewall screens [...] may qualify for IV certification, given their unique environments and distinct theatrical experiences
  9. ^ a b Hibberd, James (April 17, 2026). "Hollywood Winners & Losers: CinemaCon Edition — Marvel Soars, DC Slips". The Hollywood Reporter. Archived from the original on April 17, 2026. Retrieved April 19, 2026.
  10. ^ Scott, Ryan (April 17, 2026). "Disney's New IMAX Competitor Infinity Vision Raises Some Serious Questions". /Film. Archived from the original on April 19, 2026. Retrieved April 19, 2026.
  11. ^ Attributed to multiple sources:
  12. ^ Vlessing, Etan (April 30, 2026). "Imax First Quarter Revenue and Profit Slip After Record 2025 Box Office". The Hollywood Reporter. Archived from the original on May 3, 2026. Retrieved May 5, 2026.

Official website