Digipedi (Korean: ๋””์ง€ํŽ˜๋””, short for Digital Pedicure) is a South Korean video production company formed and led by art director duo Seong Won-mo and Park Sang-woo (The latter already left the company). Based in Seoul, the studio specializes in the production of music videos, commercial films and visual art.[1][2]

Videography

Music videos

List of music videos, showing year released and artist
Year Artist Work Ref.
2007 Dynamic Duo "Complex"
2008 Bizniz "So Sick"
Buga Kingz "Siren"
Clazziquai Project "Beat in Love"
"Flea"
"Love Again"
My Aunt Mary "Blue Tinware Scooter"
Shin Seung-hun "Turn on the Radio"
Untouchable feat. Song Jieun "Give You Everything"
W & Whale "R.P.G Shine"
2009 Jo Kwon & Whale "Dunk Shoot"
Lee Seung-hwan "Good Day 2"
Loveholics feat. Shin Min-a "Miracle Blue"
MC Sniper & Outsider feat. Horan "Heart Disease"
Smoky J "Player"
W & Whale "High School Sensation"
2010 Double K "Favorite Music"
Lee Juck "With You"
Soul Dive & FPM "L.I.E (Love Is Everywhere)"
YB & RRM "Sneakers"
2011 Kim Hyung-jun "Oh! Ah!"
Kim Yeo-hee "Half"
Eluphant "Kidult"
Re:Plus "Let the Story Tell"
"New Age of Beats"
Rude Paper "Radio"
Soul Dive "Bad Habit"
Thomas Cook "I Am Nothing at All"
W & Whale "Break It Down"
2012 Baechigi "Two Mari"
Buga Kingz "Don't Go"
Busker Busker "Cherry Blossom Ending"
Clazzi feat. Yi Sung-yol "Love & Hate"
Fresh Boyz feat. G.NA "KingKong Shower"
Hello Venus "What Are You Doing Today?"
Kero One feat. Esna "Fast Life"
Orange Caramel "Lipstick"
John Park "Falling"
Primary feat. Zion.T & Gaeko "See Through"
Seo In-young "Anymore"
"Let's Dance"
2013 A-Jax "Insane"
"Snake"
Andamiro "Waiting"
B1A4 "What's Happening"
Cheeze "Mango"
Dirty Radio "Lost at Sea"
Double K feat. Michelle Lee "Rewind"
Icon "Rockstar"
IU "Monday Afternoon"
Jinbo "Be My Friend"
"Cops Come Knock"
"Fantasy"
Kero One "In All the Wrong Places"
KK "Boys Be..."
Ladies' Code "Hate You"
"Pretty Pretty"
Lim Kim feat. Swings "Voice"
Lim Kim "Goodbye 20"
Loco feat. Narae of Spica "Take Care"
LUSH "Miserable"
John Park "Baby"
SHINee "Dream Girl"
Shin Seung-hun "Sorry"
Soyou & Mad Clown "Stupid in Love"
Swings "A Real Lady"
Swings feat. Seo In-guk "Would You?"
Zion.T feat. Gaeko "Babay"
2014 Apink "Mr. Chu"
Beenzino "How Do I Look"
Boys Republic "Video Game"
Cherry Filter "Andromeda"
Crucial Star feat. Sojin of Girl's Day "Three Things I Want to Give to You"
Epik High "Born Hater"
EXID "Up & Down"
Fiestar "One More"
Jun. K "Love & Hate"
"No Love"
Kim Yeon-woo feat. Kyung of Block B "Move"
Ladies' Code "Kiss Kiss"
Lee Min-woo "Taxi"
Loco feat. Jay Park "Thinking About You"
Lovelyz "Candy Jelly Love" [3]
"Good Night Like Yesterday"
Masta Wu feat. Dok2, Bobby "Come Here"
Orange Caramel "Catallena"
"The Gangnam Avenue"
"My Copycat"
John Park "U"
Lena Park feat. Verbal Jint "Sweet" (Brand New Mix)
Rainbow Blaxx "Cha Cha"
Seo In-guk "Bomtanaba"
Topp Dogg "Annie" [4]
Wax "Fly High"
"Just Leave"
Wings "Hair Short"
Yoon Hyun-sang with IU "When Would It Be"
2015 Andy "Puppy Love"
April "Dream Candy"
Beenzino "Break"[5]
Big Bang "We Like 2 Party"
Davink "Love Again"
EXID "Hot Pink"[5]
Giriboy feat. Shin Jisu "Back and Forth 30 min"
Infinite "Bad"[5]
Jinusean feat. Jang Hanna "Tell Me One More Time"
Kara "Cupid" [6]
Kim Jang-hoon "What are you?"
Lee Juck "Arguement"
Lim Kim "Awoo" [7]
Lizzy "Not an Easy Girl" [8]
Lovelyz "Ah-Choo"
"For You"
"Hi~" [9]
"Shooting Star"
Mamamoo "Ahh Oop!" [10]
Norazo "Ni Paljaya"
Primary feat. Lena Park "Hello"
Primary feat. Beenzino, Suran "Mannequin"
Psy feat. CL of 2NE1 "Daddy" [5]
Psy "Napal Baji" [5]
San E feat. Baek Ye-rin of 15& "Me You"
Seventeen & Ailee "Q&A" [5]
Stellar "Vibrato"
Zion.T "Eat"
2016 Beenzino "Life in Color"
CocoSori "Dark Circle" [11]
Giriboy feat. Brother Su "Hogu"
Hanhae feat. Jung Eun-ji "Eyescream"
Heize feat. Dean "Shut Up & Groove"
Heize feat. Dean & DJ Friz "And July"
Heize "Star"
I.O.I "Very Very Very" [12]
J.Y. Park feat. Conan O'Brien, Steven Yeun & Jimin Park "Fire"
Ladies' Code "The Rain"
Lee Hi "My Star"
Loona "Around You"
"Let Me In"
"The Carol"
Lovelyz "Destiny"
MC Gree "Dangerous"
Mixx "Oh Ma Mind"
Oh My Girl "Liar Liar"
"Windy Day"
Pia "SHINE"
Rainbow "Whoo" [13]
San E & Raina "Sugar and Me" [14]
Seventeen "Very Nice"
Stellar "Sting" [15]
"Crying"
Winner "Sentimental"
Xia feat. The Quiett, Automatic "Rock the World"
Zico "I Am You, You Are Me"
2017 Dreamcatcher "Chase Me"
"Good Night"
Eddy Kim "Heart Pound"
EXID "DDD"
Girl's Day "I'll Be Yours"
Gugudan "A Girl Like Me"
"Chococo"
Heize "Don't Know You"
Jun. K "No Shadow"
Loona 1/3 "Love & Live"
"Sonatine"
Loona "Love Cherry Motion"
"Heart Attack"
"Singing in the Rain"
"Eclipse"
Loona Odd Eye Circle "Girl Front"
"Sweet Crazy Love"
Loona "Everyday I Love You (Feat. HaSeul)"
"Kiss Later"
"New"
Lovelyz "Now, We"
"WoW!"
MXM "I'M THE ONE"
N.Flying "The Real"
Yang Hee-eun, Akdong Musician "The Tree"
Yesung "Paper Umbrella"
Yozoh "Let It Shine"
2018 BoA "One Shot, Two Shot"
DAVII "Only Me (Feat. Heize)"
Day6 "If ๏ฝžใพใŸ้€ขใˆใŸใ‚‰๏ฝž"
"Stop The Rain"
"Breaking Down"
Chansung "Treasure"
fromis_9 "To Heart"
"DKDK"
"Love Bomb"
Got7 "I Won't Let You Go"
GyeongRee of 9MUSES "Blue Moon"
Heize "Jenga"
"MIANHAE"
Loona "One&Only"
"Egoist (Feat. JinSoul)"
Loona yyxy "love4eva (Feat. Grimes)"
Loona "Favorite"
"Hi High"
MXM "Diamond Girl"
Nichkhun "Lucky Charm"
Pentagon "Naughty Boy"
Rothy "Lost Time"
Seventeen "Call Call Call"
SFC.JGR "Stairway"
Wanna One "I.P.U"
2019 AB6IX "Hollywood"
"Breathe"
"Blind For Love"
fromis_9 "Fun!"
(G)I-DLE "Uh-Oh"
"Lion"
Got7 "Love Loop"
Heize "We Don't Talk Together"
Iz*One "Violeta"
Loona "Butterfly"
Rothy "Bee"
Ruann "Beep Beep"
Tomorrow X Together "Magic Island"
"Nap of a Star"
VERIVERY "Tag Tag Tag"
Yukika "Neon"
"Cherries Jubiles"
2020 Ateez "INCEPTION"
BTS โ€œWe are Bulletproof: the Eternalโ€
Lee Jin Hyuk "Bedlam"
Loona "So What"
"Why Not?"
P1Harmony "Siren"
Seventeen "Left & Right"
"Home;Run"
SF9 "Good Guy"
"Summer Breeze"
Tomorrow X Together "Eternally"
Han Seung-woo "Sacrifice"
VERIVERY "Lay Back"
"Thunder"
Yukika "Yesterday"
"Soul Lady"
2021 Epik High "Rosario (ft. CL, Zico)"
Tomorrow X Together "Blue Hour (Japanese Ver)"
Pentagon "Do or Not"
P1Harmony "Scared"
Heize "Happen"
Loona "PTT (Paint the Town)"
SF9 "Tear Drop"
Enhypen "Given-Taken (Japanese Ver)"
Sunmi "You Can't Sit with Us"
Lee Hi "Red Lipstick (Feat. Yoon Mirae)"
Loona "Hula Hoop"
INI "Rocketeer"
Tomorrow X Together "0X1=LOVESONG (I Know I Love You) feat. Ikuta Lilas [Japanese Ver.]"
Ateez "์•ผ๊ฐ„๋น„ํ–‰ (Turbulence)"
"๋ฉ‹ (The Real) (ํฅ : ่ˆˆ Ver.)"
2022 P1Harmony "Do It Like This"
Nmixx "O.O"
Enhypen "Tamed-Dashed [Japanese Ver.]"
&AUDITION - The Howling "The Final Countdown"
Ateez "Guerrilla"
"Halazia"
P1Harmony "Doom Du Doom"
&TEAM "Under the Skin"
P1Harmony "Back Down"
&TEAM "Under the Skin (Extended ver.)"
2023 P1Harmony "JUMP"
xikers "Rockstar"
"Tricky House"
&TEAM "Firework"
Ateez "Bouncy (K-Hot Chilli Peppers)"
&TEAM "War Cry"
Sunmi "Stranger"
2024 IU "Holssi"
Artms "Birth"
Kiss of Life "Midas Touch"
Artms "Virtual Angel"
Ateez "Work"
TWS "๋‚ด๊ฐ€ S๋ฉด ๋„Œ ๋‚˜์˜ N์ด ๋˜์–ด์ค˜"
BamBam "Last Parade"
Illit "Cherish (My Love)"
2025 Nmixx "Know About Me"
Nexz "O-RLY?"
Artms "Burn"
"Icarus"
Stray Kids "Ceremony"
NiziU "โ–ฝEmotion"
&TEAM "Back to Life"
Kim Lip "Can You Entertain?" [16]
Jinsoul "Ring of Chaos"
Choerry "Pressure"
2026 xikers "OKay" [17]

Commercial films

List of music videos, showing year released and artist
Year Client Work Ref.
2007 CJ E&M KMTV Rating
KMTV Signal: It's Poppin' featuring E-Sens
2008 INNO Design APELBAUM
2009 G-Market Media Pole
Theater Advertising
HappyCong, CJ E&M HappyCong Filler
LG Electronics LG Chocolate (BL40) Masters from the East
2010 Daum Communications Life On
LG Electronics LG Optimus One The Code
LG Optimus G Pro Adventures of Dr. Android
Samsung Electronics Crazy Academy (agency: Cheil Worldwide)
Vans, CJ E&M VANS X Mspriters Filler
2011 Beats Electronics, CJ E&M Beats by Dr. Dre
CJ E&M Music X Live
Puma SE PUMA Fass 300
2012 Beats Electronics, CJ E&M Beats by Dr. Dre Viral
2013 CJ E&M tvN Cheongdam-dong 111 OAP Package
LOEN Entertainment History Debut Trailer
Puma SE B1A4 X PUMA How to PUMA Suede
2014 CJ E&M tvN Cheongdam-dong 111: N.Flying's Way of Becoming a Star OAP Package
Unknown BC Card BC Card Web
LG Telecom Google Maps Service

Other

2020

List of works, showing year released and client
Year Client Work Ref.
2020 Tomorrow X Together The Dream Chapter: ETERNITY Concept Trailer
2022 &TEAM Dark Moon: Grey City with &TEAM Story Film

References

  1. ^ Baik, Kyuhee (August 18, 2011). "Translators Of The Zeigeist: Digital Pedicure Animate Korean Pop Culture". The Creators Project. Vice Media. Retrieved September 21, 2014.
  2. ^ Cho, Jaeki; Kwak, Donnie (March 26, 2014). "DigiPedi Discuss Orange Caramel "Catallena" Video". Noonchi. Archived from the original on 2014-08-19. Retrieved September 21, 2014.
  3. ^ Choi, Jin-sil (November 17, 2014). ๋Ÿฌ๋ธ”๋ฆฌ์ฆˆ, โ€˜์บ”๋”” ์ ค๋ฆฌ ๋Ÿฌ๋ธŒโ€™ ๊ณต๊ฐœโ€ฆ์ด๋ณด๋‹ค ์ƒํผํ•  ์ˆ˜๋Š” ์—†๋‹ค. Tenasia (in Korean). Archived from the original on July 28, 2017. Retrieved November 17, 2014.
  4. ^ ๊ทธ๋ฃน 'ํƒ‘๋…', ์ปด๋ฐฑ ์•ž์„œ '์• ๋‹ˆ' M/V ํ‹ฐ์ € ๊ณต๊ฐœ (in Korean). ikbc.net. October 17, 2014. Retrieved October 19, 2014.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ^ a b c d e f Jackson, Julie (March 8, 2015). "[Hallyu Power] Digipedi, the duo behind some of K-pop's oddest videos". The Korea Herald. Retrieved March 13, 2016.
  6. ^ โ€˜์‚ฌ๋ž‘์˜ ์—ฌ์‹ โ€™์œผ๋กœ ๋Œ์•„์˜จ ์นด๋ผ, ์‹ ๊ณก โ€˜์ธ ๋Ÿฌ๋ธŒโ€™ ๋ฐœํ‘œ (in Korean). The Korea Herald. May 25, 2015. Archived from the original on July 28, 2017. Retrieved May 25, 2015.
  7. ^ โ€˜ํˆฌ๊ฐœ์›”โ€™ ๊น€์˜ˆ๋ฆผ, ์‹ ๊ณก โ€˜์•„์šฐโ€™๋กœ ์Œ์›์ฐจํŠธ 1์œ„โ€ฆ โ€˜์•™ํผ ์œ ํ˜น์†กโ€™ (in Korean). Donga. April 22, 2015. Retrieved April 22, 2015.
  8. ^ Kwon, Seok-jeong (January 14, 2015). ํŠธ๋กœํŠธ๋กœ ์ปด๋ฐฑํ•˜๋Š” ๋ฆฌ์ง€ โ€˜์‰ฌ์šด ์—ฌ์ž ์•„๋‹ˆ์—์š”โ€™ MV ํ˜„์žฅ ๊ณต๊ฐœ (in Korean). Tenasia. Archived from the original on November 13, 2019. Retrieved January 23, 2015.
  9. ^ ๋Ÿฌ๋ธ”๋ฆฌ์ฆˆ '์•ˆ๋…•'์œผ๋กœ ๋ณธ๊ฒฉ ์ปด๋ฐฑ, "๋ฎค์ง๋น„๋””์˜ค๋Š” ๋””์ง€ํŽ˜๋””๊ฐ€ ๋งก์•„โ€ฆ". Joongang (in Korean). Joins. March 3, 2015. Retrieved April 2, 2015.{{cite web}}: CS1 maint: deprecated archival service (link)
  10. ^ Kim, Ye-na (April 2, 2015). ๋งˆ๋งˆ๋ฌด, ์‹ฑ์–ด์†ก๋ผ์ดํ„ฐ ์—์Šค๋‚˜ ์†์žก๊ณ  ์‹ ๊ณก โ€˜์•„ํ›•(AHH OOP)โ€™ ๋ฐœํ‘œ (in Korean). BNTNEws. Retrieved April 2, 2015.
  11. ^ 2016 ๋ณ‘์‹ ๋…„ ์ฒซ ์‹ ์ธ ๊ฑธ๊ทธ๋ฃน ์ฝ”์ฝ”์†Œ๋ฆฌ, ํ‹ฐ์ € ๊ณต๊ฐœ..ํ˜ธํ™” ์ œ์ž‘์ง„ ์ฐธ์—ฌ (in Korean). Tenasia. December 30, 2015. Archived from the original on December 9, 2019. Retrieved March 13, 2016.
  12. ^ "Kpop Music Video "I.O.I โ€“ Very Very Very"". Graphic Surgeon. Archived from the original on October 20, 2016. Retrieved October 19, 2016.
  13. ^ "[์ข…ํ•ฉ]1๋…„ ๋งŒ์— 'PRISM'๋“ค๊ณ  ๋Œ์•„์˜จ ๋ ˆ์ธ๋ณด์šฐ "๊ฐ์ž์˜ ์ƒ‰ ๋‹ด์•˜๋‹ค"". Aju News. February 16, 2016. Retrieved March 13, 2016.
  14. ^ "Watch: San E And Raina Are Sweeter Than Sugar For New Collab Single". Soompi. June 16, 2016. Retrieved July 3, 2016.
  15. ^ ์ปด๋ฐฑ ์•ž๋‘” ์Šคํ…”๋ผโ€ฆโ€˜ํ•˜์˜์‹ค์ข…โ€™ ํ‹ฐ์ € ์‚ฌ์ง„ ๊ณต๊ฐœ ๊นœ์ง. HeraldK (in Korean). January 8, 2016. Retrieved March 13, 2016.
  16. ^ Ahn, Byeong-gil (October 30, 2025). "์•„๋ฅดํ…Œ๋ฏธ์Šค ์ตœ๋ฆฌ, ์†”๋กœ ์‹ฑ๊ธ€ 'Pressure' ๋ฐœ๋งค". Sports Khan. Retrieved October 31, 2025.
  17. ^ Digipedi listed in album credits