Clavicular
Born
Braden Eric Peters

2005 or 2006 (age 20–21)
Other nameClav
EducationSeton Hall Preparatory School
Sacred Heart University (expelled)
OccupationsOnline streamer, influencer
Years active2025–present
Known forLooksmaxxing content

Braden Eric Peters (born 2005 or 2006[1]), better known online as Clavicular or simply Clav, is an American livestreamer, internet personality, and influencer. He rose to popularity on social media between 2025 and 2026 for promoting "looksmaxxing", a trend of using extreme methods to improve one's physical appearance,[1][2][3] such as "bonesmashing", a pseudoscientific practice involving hitting one's facial bones with a hammer or fist, as well as the use of anabolic steroids and methamphetamine as an appetite suppressant.[4][5] On September 8, 2026, charges were filed against Peters in Massachusetts state court for criminal rape, drugging, and providing alcohol to a minor.[6][7][8][9]

Early life

Peters was born Braden Eric Peters[2] to a businessman father and stay-at-home mother.[10] He was raised in Hoboken, New Jersey, and attended Seton Hall Preparatory School in West Orange, New Jersey.[11] He has stated that he became interested in looksmaxxing—a term originating on incel message boards in the early 2010s[12] that describes the process of making oneself as physically attractive as possible—in high school, which he has attributed to wanting to influence others politically by becoming more attractive.[13]

Peters described his life during the COVID-19 lockdowns as being "online for 14 hours a day", browsing looksmaxxing forums, playing Grand Theft Auto V and skipping online classes.[14][15] Peters has stated in interviews that he would often hide his testosterone supplements from his parents, and when caught, he would be sent to live with his grandmother.[16][dead link]

Peters claims to have been expelled after "just three weeks" from Sacred Heart University[17] in Fairfield, Connecticut for his use of "peptides and 'roids".[18]

Career

Online

Peters, known to his online followers as "Clav",[4][19] became popular online by 2025 for his content focused on looksmaxxing on both Kick and TikTok.[4][20] His alias "Clavicular" is based on the emphasis placed on clavicle width within the looksmaxxing community.[21] He instructs fans on how to "ascend", or to become more attractive and ostensibly gain social power and sexual prospects as a result, and to "hardmaxx", a looksmaxxing term for undergoing intense and painful physical alterations.[1][22] Peters' looksmaxxing content includes traditional bodybuilding and fitness training, along with "a new focus on sort of facial esthetics".[23]

He has participated in and advocated for looksmaxxing practices such as "bonesmashing",[24] a pseudoscientific practice involving hitting one's facial bones with a hammer or fist[5] in order to create microscopic bone fractures with the hope that one's jaw would heal with a more pleasing shape.[25] Peters has also admitted to taking methamphetamine to suppress his appetite and remain thin.[25][3][5][1] He has spoken about taking anabolic steroids over several years to become more muscular, which, according to him, made him infertile by 2025 due to his body no longer naturally producing testosterone.[26] By late 2025, he also began selling access to a self-improvement and looksmaxxing course called the "Clavicular System", later called "Clavicular's Clan", for $50 per month.[22] The course provides guides on how to "ascend" and on suggested peptides to inject in order to do so.[27]

In November 2025, YouTube terminated Peters' original channel for facilitating access to websites selling regulated goods, canceling two additional channels in April 2026 for "severe or repeated violations."[28] Although he attempted to return to the platform with other channels, YouTube permanently terminated these accounts in April 2026, citing a violation of its terms of service regarding ban evasion.[2][29]

In November 2025, a video of Peters injecting his then-17-year-old girlfriend with fat-dissolving peptides to reshape her jaw gained attention online.[30][31] In a later stream, he injected influencer Jenny Popach with Aqualyx, a fat-dissolving acid.[27]

On December 27, 2025, Peters appeared in an interview with conservative political commentator Michael Knowles for The Daily Wire. In it, Peters described Vice President JD Vance as "subhuman" for his "recessed side profile" and for being "obese", asking, "How are you fat and expected to lead a country?" He agreed with Knowles's criticism of California governor Gavin Newsom as both a "degenerate" and a "liar" but said that, in a potential 2028 United States presidential election in which Newsom ran against Vance, he would vote for "Chad" Newsom for "mogging" (being more attractive than) Vance.[21] The segment soon went viral online.[4] Other clips of him from the interview, including one in which he described actress Sydney Sweeney as "malformed" with an "extremely recessed" upper maxilla and "eyes of doom with no infraorbital support", also went viral online.[32]

According to Joseph Bernstein of The New York Times, Peters was earning more than $100,000 a month by February 2026 from his Kick livestreams.[1] Peters revealed during a March 2026 livestream that he earned over $100,000 a month from Kick livestreams.[33] However in August 2026 Peters stated that he would move away from Kick and their owner Stake Online Casino after being sponsored by Duel Casino.[34] Peters has appeared as a blackjack dealer for Duel,[35] for which he was officially signed as the "main character of Duel.com's second season."[36]

In an interview conducted with Adam Hegarty for 60 Minutes Australia in April 2026, Hegarty asked Peters if he was an incel due to his associations with "looksmaxxing" (a term originally coined by the incel community) and with Andrew Tate; Peters replied that "looksmaxxing" had nothing to do with incel culture, and abruptly ended the interview.[37]

Questioned by Sean Hannity on his sexual status, for the July 21, 2026, episode of Hang Out with Sean Hannity, Peters stated: "People will often try to associate looksmaxxing with incel culture and being super resentful of women, when it's actually the antithesis of that, right? Looksmaxxing is trying to escape inceldom, if anything, so for that link to try to be made makes no sense to me whatsoever."[38]

Peters announced a national "college partytype tour" which included his arrival at Texas A&M University on August 28, 2026.[39][40] A nightclub that had arranged for his Clemson University stop cancelled his event scheduled for August 26, 2026, citing safety concerns for guests and staff.[41] A planned appearance scheduled for August 30, at a Chapel Hill nightclub was canceled following plans for community protests.[42]

In July 2026, The New York Times listed Peters as one of the most stylish people of 2026.[43]

Modeling

Days after his arrest in Arizona in February 2026, Peters walked in a looksmaxxing–themed runway in New York City for designer Elena Velez, whom Bernstein described as "known for her use of controversial internet microcelebrities as models", in collaboration with Remilia Corporation.[1][17] Monica Sabchak of The Spectator described him as "the star of the evening" and as evidence that "the algorithm has stepped onto the runway".[44] His opening of Guillermo Andrade's 424 Spring/Summer 2027 presentation at the Jardin des Archives Nationales in Paris in June 2026, falsely reported as his "runway debut", was severely criticized by Canadian actor François Arnaud.[45]

Bacara Club

Peters no longer holds an ownership stake in the Miami Beach nightclub Bacara Club, which opened in April 2026. Having sold his share in the venue, he said: "I already made my bag, I flipped it.. I do not have any ownership anymore.. it is funny though.. they thought me not being there.. did they actually think the club is gonna work without me but it's all good, I made my bag."[46]

Incidents

Tesla Cybertruck incident

On December 24, 2025, a video from a livestream of Peters hitting a man with a Tesla Cybertruck in Miami-Dade County quickly circulated online. In the video, the man climbs onto the hood of the car, and someone off-camera encourages Peters to start driving. He accelerates and appears to run over the man before asking if he is dead. A woman sitting next to him says, "I don't know," to which he responds, "Hopefully."[21]

Later in the livestream, Peters speaks to a man in a reflective vest and states that he hit the man in self-defense. Peters alleges that the man had been stalking the streamer and had previously thrown red liquid on him; he also alleges that there were multiple people, one of whom looked like they "had a pistol" underneath their clothing, surrounding his car. A call between him and fellow livestreamer Adin Ross, in which Ross advised him to keep livestreaming and refrain from speaking on the situation, also circulated online.[31][20]

Williams, writing for The Atlantic, called the livestream "perhaps [Peters's] most viral moment".[21] Following the incident, he was banned from Kick.[47] James Fishback, then a fringe candidate for the Republican nomination in the 2026 Florida gubernatorial election, tweeted that Peters had done "nothing wrong" by hitting the man with his car.[21]

"Heil Hitler" sing-along

In January 2026, a video of Peters, Nick Fuentes, Myron Gaines, Andrew Tate, Tristan Tate, Sneako, and Justin Waller singing along to Kanye West's antisemitic[48] 2025 song "Heil Hitler" at the Miami Beach nightclub Vendôme went viral.[49] In response to the related outcry, Peters declared it was "just a song", calling it "funny" that the group had "enough status and influence" to get the song played.[50] The incident was condemned by Miami Beach mayor Steven Meiner.[51][52] Several local club owners, including David Grutman, announced bans on the group from their venues. Peters met with Grutman and David Einhorn, owner of Papi Steak, telling them he was "not trying to do politics anymore".[53]

France trip

In June 2026, Peters made a trip to Paris, where he modeled at the Fashion Week opening[54] and attended the Fête de la Musique. Clips from his livestream showing him attempting, without success, to engage with women subsequently went viral in France, drawing ridicule from netizens and French media.[55][56][57] Madame Figaro described Peters as being "massively rejected" by Parisian women.[58] Le Monde commented that the "masculinist influencer" who "set out to test his self-proclaimed 'alpha male' magnetism on Parisian women" was "only met with indifference or disdain."[59]

In one video, Peters expressed confusion about his lack of success in Paris[60] and theorized that the French women who appeared uninterested in him were probably "lesbians".[61] In later messages, he called the French "impolite shitbags", mocked France's quality of living and stated that European women were less attractive than American ones due to Europe's gene pool being "devastated" in World War II.[62] After Paris, Peters visited the French Riviera. He initially expressed appreciation for Saint-Tropez, but later called the city "retarded". In Cannes, he was denied access to a venue, and heckled in the street by a woman who called him a "Nazi" and told him he was "not welcome" in France.[63][64]

Israel trip

During a July 2026 trip to Israel, Chabad "outreach figure" Yossi Farro presented Peters with a "custom necklace" which shows the Star of David fused with the OpenAI logo. The moment was considered the "latest flashpoint" in a debate over how the Jewish community should engage with controversial online figures. Farro joked online that the "mashup" amounted to the AI company's logo "mogging" the Jewish star. The two switched restaurants mid-meal once Peters realized the one they had chosen was not kosher. Farro posted about the trip, saying Peters "is loving Israel and Israel is loving him."[65] "Peters's manager is Jewish," Farro further explained, "and the rabbi of the Chabad community connected to the manager thought it would be worthwhile to introduce us. Thank God, we connected."[66]

The Times of Israel reported that Peters had been seen talking to prime minister Benjamin Netanyahu's adviser Topaz Luk at a Tel Aviv nightclub.[67] Israeli influencers who appeared on Peters's streams, Shira Braun[68] and Shira Klein, were reprimanded and demoted from their positions by the Israel Defense Forces.[69]

Public image

Incel slang

Clavicular is primarily recognized for introducing language and slang from the incelosphere and manosphere to mainstream society.[70][3] Peters transformed quickly from an "obscure online presence" into one of the internet's "most inescapable figures" by transforming "chaos into content" and running it through his various "clip accounts". Miami New Times says, "His traditionally handsome face and natural charisma, punctuated by increasingly bizarre moments that feel distinctly internet-era, have turned him into one of livestreaming's most compulsively watchable figures." NBC's Saturday Night Live mocks him, CBS's 60 Minutes interviews him (as does Sean Hannity[38]). The New York Times profiled him and the Hulu looksmaxxing documentary "IMPACT x Nightline: Looksmaxxed" focuses on him. Lingo Peters popularizes has "seeped into the public consciousness" with slang words like "mogging" and the suffix "maxxing" gaining widespread use.[71]

Peters, who has over 1 million followers, has almost single-handedly brought looksmaxxing from the shadows of incel forums to the attention of everyone using the internet, most especially young boys.[72]

— Nina Driscoll-Mann, Women's Media Center

Peters has played audio of the racial slur nigger.[73] He has also been known to wear a hat bearing the word and Bernstein described his use of it as "chronic".[27][1] Helen Rummel of The Arizona Republic wrote that he was "well-known" for "the use of racist slurs in his livestreams".[74] Peters said on a livestream that "It's not a racist thing. It's just a fun word to say."[71] The Atlantic's Charlie Warzel wrote that he "revel[s] in anti-Semitism".[75] Peters stated, "I'm more of, like, a moggist, not a racist."[71]

In February 2026, a tweet describing Peters as having been "brutally frame mogged" by an Arizona State University fraternity leader in a video became a copypasta and meme.[14] The term jestermaxxing, used to describe having fun, also spread online that month due to its use in video captions of Peters dancing at the club.[76][1] The suffixes -mogging and -maxxing and the incel term foid, a shortening of the portmanteau femoid, which describes women as subhuman, found popular usage online by February 2026 due to these and other memes of Peters.[77] They were typically posted by "clippers", social media users who repost clips from livestreams with eye-catching captions and, according to Katie Notopoulos of Business Insider, often "have a financial motive" to be paid by creator programs or influencers.[78][79] Bernstein also noted that some Kick users were paid by the platform for clipping Peters's livestreams.[1]

Ideology

Will Lavin wrote for Complex in late 2025 that Peters was "often deemed controversial" online.[31] Williams of The Atlantic wrote that Peters's "brand of nihilism" was enticing to young men and in February 2026, Chloe Combi described Peters as having attracted "a huge and growing Gen A boy following".[21][80] For Intelligencer, Ezra Marcus described Peters as "something of an edgelord folk hero" whose "profit strategy fuses shock-jock tactics with straightforward marketing".[27] Charlie Sabgir, director of the Young Men Research Project, wrote in January 2026 for Rolling Stone, "His fixation on optimization is inseparable from aggressive sexism."[81] Looksmaxxing in general, and Clavicular specifically, have been criticized as likely to harm impressionable young men by promoting unrealistic beauty standards and exposing them to incel ideology and misogynistic rhetoric.[82] A March 2026 column in The Guardian compared Clavicular's "self improvement" methods to body dysmorphia.[83]

For Wired, Jason Parham wrote in September 2025 that Peters was one of looksmaxxing's "most popular influencers".[73] In January 2026, Thomas Chatterton Williams of The Atlantic referred to him as the "newest star" and "most recognizable member" of the looksmaxxing movement, Charlie Sabgir of Rolling Stone called him "a premier figure" within looksmaxxing, and Dave Schilling of The Guardian called him "one of the most prominent influencers in the looksmaxxing community".[21][81][84]

Russian television presenter and journalist Ksenia Sobchak publicly criticized Peters, describing his looksmaxxing content as harmful, arguing his online image "reflects increasingly extreme views and unhealthy attitudes toward self-image."[85] Turning Point USA spokesman Andrew Kolvet sees Peters' looksmaxxing message as part of a "giant red warning sign" reflecting "a growing mentorship vacuum among young men searching for guidance."[86]

Peters has described himself as apolitical and stated in 2026 that he "would never want to be associated with politics", which he has described as "jester", a looksmaxxing term for a "foolish waste of time".[53][1] Lauren Smith wrote for Spiked that he was "seen as a player in the Very Online right" but that he was "best understood not as a right-wing thought leader" due to "only offer[ing] a parody of masculinity", while Joanna Williams wrote for The Telegraph that he had "been embraced by America's Very Online Right" and that he, Fuentes, and Tate "make the overlap between politics and appearance explicit".[87][88] For the Miami New Times, Alex DeLuca wrote that he was "associated with [the] 'manosphere' and far-right extremism".[49]

Arrest in Massachusetts

Mugshot of Peters from March 2026

Peters was arrested for a summer 2024 incident. In January 2025, both charges against Peters were dismissed at the victims' request.[71][clarification needed]

Arrest in Arizona

On February 7, 2026, Peters was arrested in Scottsdale, Arizona, on suspicion of dangerous drug possession, with court documents describing him as carrying Adderall and Anavar, and possession of a forged instrument at a bar, after attempting to gain entry using a fake ID.[10] According to officers, he was shown on stream asking patrons at the bar for Adderall. He was released from custody the following day and soon tweeted that the charges were "straight up political persecution".[74]

Prosecutors dropped the charges on February 11, 2026, because of the low likelihood of conviction.[89]

Arrest and charges in Florida

In late March 2026, Peters was arrested in Florida on battery charges,[90] relating to an alleged altercation between his girlfriend and another woman.[91][92] On February 2, 2026, a 19-year-old woman reported that she had been attacked by Violet Marie Lentz, 24. Detectives found that Peters had provoked the fight.[93]

Around the same time, the Florida Fish and Wildlife Conservation Commission[91] launched an investigation into him for shooting a previously deceased alligator on a livestream, though it is unclear whether the two events are connected.[92][94] On April 29, 2026, Peters was charged with unlawfully discharging a firearm in public,[95] and potentially faced up to one year in jail.[96] On May 15, 2026, he was sentenced to six months of probation and 20 hours of community service, following a plea deal.[97] In August 2026, prosecutors dropped all related charges against Peters in this case.[98][99]

Sexual assault charge

In April 2026, Aleksandra Vasilevna Mendoza filed a lawsuit against Peters alleging fraud, infliction of emotional distress, and battery, relating to an incident in 2025.[100] At the time in question, Mendoza had begun working with Peters. Mendoza alleged that he sexually assaulted her, and also injected her with a drug in her face, called Aqualyx, during the encounter.[101] Her complaint alleged that his actions had led to "severe emotional distress, trauma, humiliation, nightmares, fear, panic, and mental anguish."[102] Peters' lawyer responded to the accusations saying, "These are allegations only and remain unproven. Mr. Peters denies the claims and disputes the characterization of events."[102]

On September 8, 2026, charges were filed against Peters in Massachusetts for criminal rape, drugging, and providing alcohol to a minor.[6] The charges related to an incident that is alleged to have occurred on May 23, 2025 in which Peters is accused of giving vodka to a 17-year-old girl on a livestream and having sex with her several times afterward, when she was unable to consent.[7] Peters' arraignment is scheduled for October 14, 2026.[9][8]

Personal life

As of 2026, Peters lives in Florida.[27] In summer 2026, he rented a penthouse at Paramount Miami Worldcenter in downtown Miami.[103] He is Catholic.[104]

Health

In a February 2026 livestream, part of an interview with The New York Times, Peters listed substances that were part of his daily routine, including testosterone, Accutane, retatrutide, and nebivolol.[105] He began taking testosterone shots at 14.[106]

He also told The New York Times that he suspects he is sterile after years of injecting himself with testosterone and alluded to not necessarily enjoying the act of sex.[107] Declaring himself infertile in the past due to testosterone injections,[108] Peters explained: "So it's just like a negative feedback loop when you're not needing to produce testosterone anymore because your body realizes, okay, we're getting it from an outside source."[109]

Peters has stated that he is on the autism spectrum, although he has not been professionally diagnosed.[1][26] He shared in a June 29, 2026, tweet that he used to stalk strangers so he could study neurotypical human behavior:[110]

One of the strategies I used to become more neurotypical was to pick out a random person on the street and follow them around for the entire day, I would carefully log all of their movements and observations I made. I still try to do this from time to time, but I get recognized a lot which makes it hard.

In December 2024, Peters crashed his white BMW driving home from a restaurant security job on Cape Cod in Massachusetts,[71] posting that he had fallen asleep off baclofen, a muscle relaxer he had recommended his viewers use to reduce anxiety.[17] On April 14, 2026, while streaming in public with fellow influencer Androgenic, Peters experienced a drug overdose and was hospitalized; he had been using a combination of Adderall, dextromethorphan, pregabalin, ketamine and 1,4-Butanediol, referred to as the "pentastack" by Androgenic.[111] Of the incident, Peters later said, "I didn't overdose or anything. I mean I just, literally, had not eaten that day, consumed too much alcohol, and just knocked out a little bit."[112] He regards the substances he uses as "just a cope trying to feel neurotypical while being in public, but obviously that isn't a real solution."[113][114]

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