BeyGood

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BeyGood

Founded	2013; 13 years ago (2013)
Founder	Beyoncé
Region served	Worldwide
Board of directors	Mai Lassiter Kawanna Brown Jay Brown Cheryl Creuzot Funmi Olorunnipa Badejo Marilyn Booker
Key people	Tina Knowles (chairwoman)
Website	beygood.org

BeyGood (stylized as BeyGOOD) is a non-profit organization founded in 2013 by American singer-songwriter Beyoncé. It focuses on education and economic equity in under-resourced communities worldwide.^[1][2]

BeyGood initiative was established by Beyoncé in 2013 during The Mrs. Carter Show World Tour.^[3] It serves as an extension of her philanthropic efforts and has now become a 501(c)(3) public charity known as the BeyGood Foundation.^[2] BeyGood has made contributions in areas such as education, health, housing, water scarcity, and disaster relief in South Africa, Haiti, Burundi, Australia, United Kingdom, the Caribbean, United States, and more.^[4]

BeyGood has developed a range of scholarship and education programs focused on supporting students from underprivileged communities.

In 2014, BeyGood teamed up with STATE Bags to launch the #BeyGOODxSTATE GIVEBACKPACK campaign, which provided more than 2,000 free backpacks and school items to students in underfunded communities. The initiative featured high-energy pep rallies followed by a simulated shopping experience that let students fill their new backpacks with essential supplies. A limited-edition #BeyGOOD x STATE Bags backpack was also sold, with all proceeds supporting the campaign.^[5][6]

During the Formation World Tour in 2016, BeyGood awarded $1,000 each to fourteen Detroit high school students to support their future college expenses.^[7][8]

In 2017, BeyGood launched the Formation Scholars Award to mark the one‑year anniversary of Lemonade. The program supported young women pursuing creative arts, music, literature, or African‑American studies during the 2017–2018 academic year. Four students each received $25,000 scholarships at Howard University, Spelman College, Berklee College of Music, and Parsons School of Design.^[9][10]

After Beyoncé performed at Coachella in 2018, BeyGood introduced the Homecoming Scholars program in honor of HBCU excellence. It awarded $25,000 scholarships to one student each at Xavier, Wilberforce, Tuskegee, and Bethune-Cookman. A partnership with Google.org later expanded the program to include Fisk, Texas Southern, Grambling State, and Morehouse, bringing the total to eight recipients.^[11][12][13] That same year, during the On the Run II Tour, BeyGood introduced the OTRII Scholars program, providing $100,000 to eleven high-school seniors. The grants totaled $1.1 million and supported recipients through college beginning in 2018–2019.^[14][15][16]

In 2019, BeyGood, Global Citizen, and Tyler Perry launched the Global Citizen Fellowship in South Africa. The multi-year paid program offered training in digital technology, advocacy, and campaign work, along with mentoring from industry professionals. It aimed to equip young people with skills to serve their communities. The fellowship later expanded to Nigeria and Kenya and, over four years, supported 50 young leaders.

In 2021, BeyGood, Tiffany & Co., and the Shawn Carter Foundation launched the ABOUT LOVE Scholarship, providing $2 million to students at five HBCUs—Lincoln University, Norfolk State University, Bennett College, the University of Arkansas at Pine Bluff, and Central State University. The funding supported students in creative fields, history, and communications, with priority given to those facing financial hardship. Tiffany & Co. later directed all profits from its “Return to Tiffany x Beyoncé” jewelry collection to the program. That same year, Beyoncé and Lorraine Schwartz established the Beyoncé Knowles-Carter x Lorraine Schwartz GIA Scholarship, awarding three full scholarships worth more than $20,000 each for the Gemological Institute of America’s Graduate Gemologist diploma.

During the Renaissance World Tour in 2023, BeyGood launched the Renaissance Scholars program, giving $1 million to colleges and universities in ten cities along the tour route. Each institution received $100,000 and selected its own student recipients.^[17][18][19]

In 2024, BeyGOOD partnered with Beyoncé’s haircare brand Cécred to launch the Cécred x BeyGOOD Fund, supporting cosmetology and barbering education in California, Georgia, Illinois, New Jersey, and Texas. The fund provided $250,000 in scholarships to 25 students that year, while BeyGOOD also donated $100,000 to the University of Houston Law Center’s Criminal Justice Clinic. The following year, the Cécred x BeyGOOD Fund expanded nationwide and awarded $130,000 in scholarships to 46 students; BeyGOOD also donated $100,000 to Texas Southern University’s Ocean of Soul marching band. In 2026, the Cécred x BeyGOOD Fund expanded internationally, providing $250,000 in scholarships across ten cosmetology and barbering institutions in the United States and the United Kingdom. Also that year, BeyGOOD donated $50,000 to In A Perfect World to support its youth education, mentorship, and community programs.

BeyGood has supported job training programs, small business grants, and entrepreneurship initiatives.

In 2013, during the Mrs. Carter Show World Tour, BeyGood partnered with Goodwill Industries on donation drives that supported the organization’s job-training programs. The summer phase of the partnership collected 27,500 pounds (14 tons) of clothes and goods—equivalent to more than 800 hours of free on-the-job training at Goodwill career centers. Fans were again encouraged to donate during the tour’s second North American leg later that year, with collection bins at concert venues and incentives for early donors.^[20][21]

In 2020, BeyGood introduced the Black Parade Route to support Black small businesses affected by the COVID-19 pandemic. This included a directory of Black-owned businesses and a partnership with the NAACP to create the Black-Owned Small Business Impact Fund, which offered $10,000 grants. On Juneteenth, Beyoncé released the single “Black Parade,” directing all proceeds to the fund, and later donated an additional $1 million.^[22][23] By the end of 2020, the program had awarded 715 grants totaling $7.15 million and supported more than 900 businesses globally.^[24][25] BeyGood continued the Black Parade Route during the Renaissance World Tour in 2023—providing $1 million in relief grants to more than 1000 Black small businesses across ten cities: Lagos, São Paulo, London, Los Angeles, Charlotte, New York, Atlanta, Houston, New Orleans, and Chicago. Grants were typically $10,000, and recipients were honored at Black Parade Route Small Business Luncheons, which offered business support and advice.^[26][27]

In 2024, BeyGood launched the Black Equestrian program in partnership with the Bill Pickett Invitational Rodeo, allocating $500,000 to support Black cowboys, cowgirls, farmers, and ranchers.^[28] The Cécred x BeyGOOD Fund distributed $250,000 in business grants in 2024 and $370,000 in 2025, supporting a total of 62 salon and barbershop owners across the United States.^[29]

BeyGood has supported a number of health and humanitarian initiatives.

In 2015, Beyoncé traveled to Haiti with the United Nations to view progress since the 2010 earthquake. She visited Saint Damien Pediatric Hospital, the country’s only children’s hospital, where she met with doctors, cancer patients, and newborns in specialized intensive care. She learned that the hospital relied almost entirely on private donations and was facing an urgent funding shortfall. In response, BeyGood teamed up with Teespring to sell limited-edition T-shirts, with all proceeds benefiting the hospital.^[30][31] The campaign raised millions of dollars and was relaunched later that year for World Humanitarian Day.^[32]

In 2016, during the Formation World Tour, BeyGood encouraged fans to donate for the Flint water crisis, offering seat upgrades as incentives.^[33] The campaign raised $82,234, with the funds used for filtration pitchers, faucet‑mount filters, replacement cartridges, and bottled water.^[34][8]

In 2017, BeyGood partnered with UNICEF on a multi‑year program to expand access to safe water and hygiene in remote areas of Burundi. By the end of 2018, 25 protected wells with hand pumps, 20 improved springs, and two large water‑supply schemes had been built or rehabilitated for 84 communities in Cankuzo, Rutana, and Ruyigi provinces, benefiting 31,586 people (including around 15,800 children). Beyoncé also released two limited‑edition T‑shirts to raise money for the project.^[35][36]

In 2023, BeyGood provided funding for the Human Rights Campaign Foundation’s Equality Ball in Las Vegas, an event that celebrated Black queer and ballroom culture and offered on‑site HIV testing and community‑support services.

BeyGood has contributed to disaster-relief efforts across multiple regions.

In 2016, BeyGood participated in “Love on Louisiana”, a fundraising dinner that sought to raise $1 million for Baton Rouge flood recovery.

On January 13, 2025, BeyGood established the LA Fire Relief Fund, committing $3.5 million to recovery efforts in Altadena and Pasadena. This included more than $3 million in direct cash assistance to over 200 households and $500,000 for local organizations. In partnership with Good360, the foundation also distributed more than 13,500 essential items.^[37] Later in 2025, BeyGood partnered with WalkGood LA to raise approximately $150,000 for Jamaica hurricane relief.

In 2026, BeyGood donated $200,000 to support flooding relief in Indiana, and Beyoncé made a personal $1 million donation through BeyGood for earthquake relief in Colombia.

During the 2013 holiday season, Goodwill Industries and Beyoncé teamed up once again for Beyoncé's second North American leg of The Mrs. Carter Show World Tour. This collaboration had a big impact on Goodwill headquarters in 13 communities, where fans were encouraged to #BeyGOOD and support Goodwill's job training and community services. The goal was to reduce unemployment and help individuals support themselves and their families. Through this partnership, Goodwill collected 27,500 pounds (14 tons) of donated clothes and goods during the previous summer, equivalent to over 800 hours of free on-the-job training at Goodwill career centers.^[20]

After the launch of Beyoncé's haircare line, Cécred, in February 2024, BeyGood announced the initiation of annual $500,000 cosmetology school scholarships and business grants.^[38]

A statement on the BeyGood website states:

“We recognize running your own business is difficult, no matter if you rent a booth, operate a salon, or work out of your home, each year, 25 $10,000 grants will be awarded to qualifying salon business owners in Atlanta, Chicago, Houston, Los Angeles, and New Jersey so they can continue their transformative impact in the community.”^[38]

Beyoncé and Tina Knowles began a partnership with her hometown church Bread Of Life Ministries to provide support amidst the 2005 Hurricane Katrina and 2017 Hurricane Harvey natural disasters.^[39] On April 28, 2020, Beyoncé collaborated with fellow Houston artist Megan Thee Stallion on a remix to her song "Savage", and that night it was announced that the proceeds from both Beyoncé and Megan Thee Stallion's song contributions would help Bread Of Life create campaign #IDIDMYPART: a series of mobile COVID-19 drive-through testing sites in Houston, as "a response to the disproportionate deaths in African-American communities."^[40] Further collaborations with Matthew:25 Ministries, supermarket chain H-E-B, Frenchy's Chicken, and Procter & Gamble contributed masks, vitamins, hand sanitizer, cleaning supplies, gift-cards, food vouchers, and toiletry kits.^[41] This initiative expanded to Atlanta (in collaboration with entertainment executive Tyler Perry), Mississippi (in collaboration with actress Octavia Spencer), Detroit (Magic Johnson), and Seattle.^[42][41]